Micki, Gemla

Micki´s own dollhouse about 1960

The Micki Company was established in 1944 in Gemla, Sweden, and they also made dollhouses.
MickiIn 1997, Micki bought the trade name “Lundby”.
To keep up with modern times, Micki released new dolls, furniture, and accessories
for the Lundby houses.Lndby

Micki/Lundby 2000

Micki/Lundby in 2000

New games and toys for children’s role play are a natural part of Lundby’s ever-changing world!


The new “Stockholm” from Micki/Lundby in 2005






NEW DESIGN FOR THE CHILDREN’S PLAYROOM[i] Ann Morsing and Beban Nord have created a dollhouse for 21st Century children. By Cia Wedin© and translated from the Swedish by Patricia Harrington[ii]

Four floors up in an old industrial building in Södermalm, Stockholm, Ann Morsing and Beban Nord have their architects’ office. Together they constitute the successful duo “Box Design/Arkitekter”, well-known for the quality of the smallest details in interior furnishings and the extraordinary international sense in their furniture designs. Lundby/Micki Leksaker AB thought this was the perfect combination and contacted them: “We need a modern house with several play areas.” Of course, thought the Box Design women, and they began what would turn out to be one of the most fun-filled projects with which they have been involved.
“It has meant a completely new way of thinking during this process”, said Beban. “We have tried to transport ourselves back to our own childhoods and to remember what triggered playing!”
Ann and Beban have had the help of Lundby’s long experience with dollhouses, which first came out in 1945 , but their own children have also acted as a field-test group.
“We used the children to help us check every part, to make sure it aroused a desire to play with it, and that it was experienced as something fine in the children’s eyes.”
Opportunities for playing have been expanded to several levels; instead of children only playing in front of the house or inside the rooms, there are new play areas on the roof, on a deck in the middle section, on the stairs, and in a drawer which contains a patio and a pool and can be pulled out!
It is important that the house is clearly a toy, sturdy enough to be used, and not just a model for adults interested in it for the sake of design. So it has become a toy which presumably some adults will also long for, because the house is very good-looking. And who doesn’t want to have a pool to pull out!
When two interior-design architects create a dollhouse, there is well-thought-out interior decoration, of course, and the classical dollhouse furniture doesn’t necessarily fit well. Consequently, they took their own designs and re-drew them in mini-format. As cute as can be, and thus connects Lundby/Micki to the design collections of the 1960s, when this author, among others, played pretend with Jacobsen’s sofa “Svanen” (The Swan) in red felt and his turquoise swivel-chair.

[i] Article written in Swedish appeared in “Elle Interiör” #4/2005. Translated and printed by permission of the Deputy Editor, Lotta Lewenhaupt, and the author Cia Wedin. Footnotes have been added by the translator.

[ii] For permission to use the translation, please contact Patricia Harrington: newswedepat@yahoo.com

[iii] To see photos of Arne Jacobsen’s furniture designs, do a “Google” search. The miniatures were manufactured by Brio and can be seen in the Brio catalogs posted on:

[iv] Go to this site for more information about the architects and to see their designs. To compare the new 2005 Lundby furniture in mini-format to the original designs of the architects: www.micki.se and follow the links to Lundby.